![]() ![]() Let’s take a typical example you might see in your account: You can also tell when keywords performed poorly over a period due to poor ad rank. When looking at the impression share metrics defined above, you can tell if a campaign performed poorly due to budget constraints. They indicate missed opportunities and areas worth optimising if a keyword, ad group, or campaign is not performing. Impression share metrics are important because they show how your ads compare with other ads. Note: Keep in mind that search impression share metrics for shopping campaigns differ in that they’re obtained from Search Network traffic, not from Display Network or Search Partners Search exact match IS: This shows the search impression share for searches matching exact keywords (or close variants) in your Search Network.Display lost IS (rank): Provides the percentage of impressions lost on Display Network from poor ad rank. ![]() Impression share lost to rank is the percentage of impressions you lost due to poor ad rank.
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